Our United Franchise Group World Expo only comes once every three years and we like to celebrate in a big way. After a year of no events and limited human connection, we were eager to bring our franchisees and partners together to engage, exchange and learn from each other.
This year's event was bigger and better than ever. To kick it off, United Franchise Group hosted a beautiful pool-side reception at the Hilton in West Palm Beach, Florida, welcoming over nine hundred franchisees and their families to the sunshine state. It was the perfect way to jumpstart the next four days of relationship building and inspiration.
The next morning, franchisees were greeted with genuine excitement from United Franchise Group Staff members as they entered through the Palm Beach County Convention Center doors. They explored twelve hundred sq ft of tradeshow floor and connected with essential vendors that will expand their network and generate new business opportunities.
Each day, they soaked up valuable lessons from leading international speakers such as Joe Theismann, Chris Chesney, Jesse Cole, Jimmy Scroggins, J.T Tatem, and CEO of United Franchise Group, Ray Titus. The takeaways were said to be "game-changing". Additionally, there were daily brand break-out sessions which provided a more intimate setting for owners to build relationships and share success stories with other owners, as well as connect face-to-face with our corporate team who provided updates on marketing, operations and technology. The updates included new brand messaging and a website sneak peak, as well as a strong vision that will drive Experimax continued growth. The results: overwhelming excitement, invaluable conversations and branded Experimax notebooks filled with actionable take-aways.
Experiencing the overwhelming joy and hearing the success stories from our franchisees at the World Expo will be remembered. Their continuous dedication to the brand is an inspiration to the staff members at United Franchise Group. A true reflection of our Mission statement: "We have one customer, our franchisee. When they are successful, we are successful." The event closed with an awards ceremony honoring franchisees for their exceptional efforts. And we could not be prouder to be part of the Experimax journey together.